From the Founder

Why I Built
GenHedge

Hunter Cataldo

Founder & CEO, GenHedge

hunter@genhedge.com

free email course. built solo.

GenHedge starts with a simple observation: money runs the world, and almost no one teaches you how it actually works.

Growing up outside Boston, I figured out money the hard way, through jobs. Construction in middle school, reselling sneakers, running food at my cousin's diner. Before I turned 18, I had held five different jobs. I knew how to hustle. I didn't know what to do with what I made.

A lot of my early relationship with money was driven by the wrong things. Social media. Pressure. Wanting what everyone else seemed to have. The "newest" and "coolest" had a grip on me, and it took years before I realized those desires weren't really mine. They came from everywhere else.

Now in my early twenties, I've watched the financial gap between my friends widen in real time. Some have zero credit cards. Some have tens of thousands in retirement accounts. Most of them don't want to talk about money, not because they don't care, but because they feel like they don't have enough of a foundation to contribute meaningfully to the conversation. Some of them feel genuinely uncomfortable when the topic comes up at all.

It doesn't fix itself with age. Most adults were never taught this either, and plenty of them have simply gone longer without asking.

That feeling isn't weakness. It's what happens when the system never covered any of this.

The reality check

This isn't a generation problem. Most adults, at every age, were never taught how money works. The numbers:

The Problem

61%

say their high school offered no personal finance class

82%

of those wish it had been required

59%

are very confident they could build a monthly budget

Sources: NEFE national poll, 2025 (61%, 82%); Pew Research Center survey of 7,470 U.S. adults, 2023 (59%).

Public and private American high schools have long skipped personal finance, and that gap is costing people. Not knowing how to invest, how credit works, or what a mortgage actually costs is not a personal failure. It is a systems failure.

Hence, GenHedge.

So I built something I wish had existed at 18, and that most people, at any age, never got.

It starts with Base Camp, a free email course that teaches one money idea at a time, in plain English. For people who want more, GenHedge Premium breaks down what moved on most weekdays, drawn from the 16 markets we track: crypto, the S&P, housing, oil, bonds, all of it, without the jargon. No financial advice. No agenda. Just the kind of awareness that used to be reserved for people who already had money.

I built it for the version of me that did not know what to do with his first paycheck. For the friends who go quiet when money comes up, and for anyone, at any age, who was never taught this and is tired of pretending they were. GenHedge gives all of them the chance to sharpen their financial knowledge, not just to understand their own money, but to have real conversations with the people they love about it. To contribute meaningfully. To maybe even teach someone something new.

The finance world is enormous and there is a lot to learn, but you do not need to know everything. You just need to start somewhere.

If you have questions, feedback, or just want to talk money, I read every email.

Hunter Cataldo

Founder, GenHedge · hunter@genhedge.com

Start with lesson 1